Elon Musk intends to focus more on his job as Tesla CEO, but it’s unclear if the billionaire will be able to solve a big problem of his own making: damage to its brand.

By Akash Sriram and Abhirup Roy (Reuters) -Tesla investors breathed a sigh of relief after CEO Elon Musk said he would refocus his attention on the electric automaker, but that promise did not entirely dispel worries that his right-wing shift had irrevocably damaged the company's brand.

Rule changes announced by the Trump administration this week could allow automakers to report fewer crashes involving self-driving cars, with Tesla potentially emerging as the main beneficiary.

The Trump administration announcement that it aims to speed deployment of self-driving vehicles by exempting some from certain safety requirements and easing rules requiring reporting of safety incidents sent Tesla shares up nearly 10% on Friday.

The Trump administration is loosing rules to help U.S. automakers like Elon Musk’s Tesla develop self-driving cars so they can take on Chinese rivals.