BookTok creators reflected on how social media can build a readership for a book, the pros and cons of book-related merch and ...

Look on any “As Seen on BookTok” table at your local bookstore, and you’re likely to find them: Romance books that seem demure with cursive fonts and illustrated couples on the cover but with pretty ...

Over 4,000 books are eligible for Target's spend $25, save $5 book sale. Shop TikTok favorites from Sarah J. Maas, Colleen Hoover, and more.

Calling all bookworms! Welcome to the L.A. Times Book Club newsletter. Let’s not forget about the romance purists: BookTok gave romance a big boost. In 2020, there were only two romance-specific ...

has seen this “more and more in day-to-day life, such as at my workplace”. She continued: “I see a lot of people reading books that they’ve had recommended on BookTok and Bookstagram ...