BookTok creators reflected on how social media can build a readership for a book, the pros and cons of book-related merch and ...

Those looking to narrow their recommendations further can check out some of BookTok's most frequently recommended spicy books, which vary widely in terms of genre and intensity. There are many ...

In a presentation at the London Book Fair, a BookScan analyst said that many of the trends that led to a small sales increase ...

But many creators don't see a way to critique and engage with books — the core use of BookTok — without acknowledging the politics of them. And this is all bubbling up to the surface while ...

Now, with over 1 million copies sold, she’s one of the biggest names in the dark romance genre, has a new book, Scythe & Sparrow ... “I have to credit BookTok a lot, because it provided ...

Booktok and Bookstagram romance experts have a book for every trope, pairing and type. You'll find a new fav here, too! Cuddle up with these hot reads this Valentine's Day.

BookTok first saw its rise to fame during the COVID-19 pandemic with short videos on book recommendations, character tropes and relatable fan behavior. Violet Hanney, a freshman studying creative ...

Small Hands is considered one of the best in the business ... and open discussions about books. BookTok has become a powerful force for book sales, sometimes catapulting lesser-known authors ...

She continued: “I see a lot of people reading books that they’ve had recommended on BookTok and Bookstagram – one of my colleagues just started her own BookTok [account]!” The “more ...