BookTok creators reflected on how social media can build a readership for a book, the pros and cons of book-related merch and ...

BookTok, a niche within TikTok ... These six books are not just popular—they’ve sparked conversations, inspired fan art, and ...

“Book-inspired merch such as jewellery, candles or prints ... books on BookTok and Bookstagram.” However, she added that the proliferation of special editions, merchandise and art “can ...