The proof? Barnes and Noble is opening more stores than ever — and they’re thanking BookTok for making it possible. In 2025, Barnes and Noble is planning to open at least 60 new stores across ...

After many years of trying to lure in customers without success, Barnes and Noble has embraced the rise of the BookTok community. In return, the company says it has seen a significant surge in ...

Barnes and Noble’s most significant selling point over Amazon is its sense of community, which inspired the BookTok movement during lockdown. It’s fitting that the two worlds have now come ...

Barnes & Noble is planning to open at least 60 new ... "Onyx Storm" by Rebecca Yarros, a popular BookTok pick, was prominently displayed up front. "Onyx Storm" is the fastest-selling adult novel ...

The proof? Barnes and Noble is opening more stores than ever — and they’re thanking BookTok for making it possible. In 2025, Barnes and Noble is planning to open at least 60 new stores across 17 ...

The stores create and post much of their own content separate from the main Barnes & Noble account and also are responsible for their in-store marketing of #BookTok titles in displays. DeVito ...