BookTok started in 2019 but really took off during the pandemic, when teenagers and young adults were banned from gathering in-person, for proms and parties, graduations and college classes.

INDIANAPOLIS (WISH) — Here is a look at Friday’s business headlines with Jane King, where she discusses Barnes and Noble crediting recent growth to “BookTok” and the FDA approving a new ...

“If TikTok goes away, there’s going to be a real hole in the market,” said Dominique Raccah, the publisher and chief executive of Sourcebooks, which publishes BookTok breakout authors like ...

But the immense impact TikTok, owned by Beijing-based ByteDance, has had on the publishing industry over the past five years cannot be denied, for it’s #BookTok that is largely responsible for ...

This week BookTok creators discussed how AI is affecting the platform. However, she has found that there is an “increasing concern” on the app about the “implications” of AI ...