BookTok creators reflected on how social media can build a readership for a book, the pros and cons of book-related merch and ...

Whether or not you're a casual reader or a distinguished bookworm, chances are you've heard of BookTok — TikTok's little corner of the internet where all things literature are discussed. Since 2020, ...

In a presentation at the London Book Fair, a BookScan analyst said that many of the trends that led to a small sales increase ...

Ali Hazelwood is a prolific contemporary romance writer, but this 2024 novel was her first foray into paranormal romance. It’s a “marriage of convenience” story in which Misery, the outcast daughter ...

Calling all bookworms! Welcome to the L.A. Times Book Club newsletter. Let’s not forget about the romance purists: BookTok gave romance a big boost. In 2020, there were only two romance-specific ...

BookTok, the longstanding community ... as a grassroots community means that many of the books championed by large creators are from genres previously diminished or straight up ignored by ...

Among the comic book heroes and anime cosplayers of Emerald City Comic con, another fandom exists: romantasy readers.

Fantasy, romance, romantasy and thrillers were listed among the genres that lend themselves ... and has been so successful in promoting books on BookTok and Bookstagram.” However, she added ...