Now, with over 1 million copies sold, she’s one of the biggest names in the dark romance genre, has a new book, Scythe & Sparrow ... “I have to credit BookTok a lot, because it provided ...

This week, BookTok creators reflected on how social media, can build a readership for a book, the pros and cons of book-related merch and the rise of events aimed at influencers. There are “a ...

In a presentation at the London Book Fair, a BookScan analyst said that many of the trends that led to a small sales increase ...

Calling all bookworms! Welcome to the L.A. Times Book Club newsletter. Let’s not forget about the romance purists: BookTok gave romance a big boost. In 2020, there were only two romance-specific ...

Freelance marketer Ellie Pilcher and YouTuber Ellen Jacob have launched a “provocative” new podcast, Why You're Reading, exploring BookTok obsessions and literary trends.

Book clubs have had a revival in recent years thanks to BookTok – a viral TikTok community where users review and recommend books. It’s what helped reignite Ella Ashenden’s passion for ...

Reader discretion is advised. Booktok —the reading community on the social media app TikTok— has shaped the publishing industry, its dedicated members playing a crucial role in whether a book joins ...

BookTok, the longstanding community on TikTok devoted to discussing everything from literature to paperback erotica, knows how to match every kind of book with every kind of reader. It’s an ...