If you’ve been online at any point since 2020, you’ve likely heard of “BookTok,” the literature-focused side of TikTok.

Don’t get me wrong, I love them both, but while I’ve definitely been introduced to new favorites, I can’t help but wonder how many great books are getting lost outside the BookTok hype cycle. BookTok ...

I’ve cultivated an audience of readers for outlets like Variety, Vulture and Time, but in early 2021 I started my own BookTok (TikTok parlance for accounts all about the world of literature ...

Whether your New Year's resolution is to read more books or you're already a seasoned member of #BookTok, a heart-shaped tote ...

The current scenario of the literary world is such that if you have seen a particular book everywhere, BookTok is likely responsible. For the past five years, BookTok has significantly increased ...

Barnes & Noble opened 57 stores in 2024 and plans to open at least 60 in 2025, thanks in part to a boost from BookTok, Axios reports. That's a significant improvement from 2020, when only three ...

If that's you, then you might have filled your shelves with new books recommended to you by people on BookTok (the book branch of TikTok). However, if there's not enough space on your bookshelf ...

a creamy pastel orange and minty green—to create this cool checkerboard mani design that screams spring. Have you, too, fallen down the #Booktok or ACOTAR rabbit hole? Then you'll totally ...

Book clubs have had a revival in recent years thanks to BookTok – a viral TikTok community where users review and recommend books. It’s what helped reignite Ella Ashenden’s passion for ...