In a plot twist to rival any bestseller, Barnes & Noble has pulled off the comeback of the ages. A few years ago, it appeared ...

In a plot twist to rival any bestseller, Barnes & Noble has pulled off the comeback of the ages. A few years ago, it appeared ...

Barnes & Noble has leaned into the popularity of book-themed content on TikTok, also known as "BookTok." ...

Barnes & Noble is set to open at least 60 new brick and mortar stores this year, adding to a boom of bookstores opening in ...

Barnes & Noble opened 57 stores in 2024 and plans to open at least 60 in 2025, thanks to a boost from BookTok, Axios reports.

I’ve cultivated an audience of readers for outlets like Variety, Vulture and Time, but in early 2021 I started my own BookTok (TikTok parlance for accounts all about the world of literature ...

The current scenario of the literary world is such that if you have seen a particular book everywhere, BookTok is likely responsible. For the past five years, BookTok has significantly increased ...

If that's you, then you might have filled your shelves with new books recommended to you by people on BookTok (the book branch of TikTok). However, if there's not enough space on your bookshelf ...

Book clubs have had a revival in recent years thanks to BookTok – a viral TikTok community where users review and recommend books. It’s what helped reignite Ella Ashenden’s passion for ...