Beth Marhanka, a librarian at Georgetown University’s Lauinger Library who helps facilitate Lattes and Lit, said she sees BookTok impacting the literary landscape for the better. “It’s wonderful to ...

It’s almost like therapy.” “I have to credit BookTok a lot, because it provided that forum for people to start sharing what they were interested in,” Weaver tells Rolling Stone.

The China-based app, itself threatened with a demise in the U.S. before President Donald Trump intervened, has a rabid following of book lovers via its BookTok channel, which emerged in 2020 ...

This week, BookTok creators reflected on how social media, can build a readership for a book, the pros and cons of book-related merch and the rise of events aimed at influencers. There are “a ...