I’ve cultivated an audience of readers for outlets like Variety, Vulture and Time, but in early 2021 I started my own BookTok (TikTok parlance for accounts all about the world of literature ...

BookTok started in 2019 but really took off during the pandemic, when teenagers and young adults were banned from gathering in-person, for proms and parties, graduations and college classes.

The current scenario of the literary world is such that if you have seen a particular book everywhere, BookTok is likely responsible. For the past five years, BookTok has significantly increased ...

But the immense impact TikTok, owned by Beijing-based ByteDance, has had on the publishing industry over the past five years cannot be denied, for it’s #BookTok that is largely responsible for ...

It started after the election, as political chatter bled into BookTok. On one side of the app, readers begged users to refrain from connecting politics and novels. On the other, readers argued ...

If that's you, then you might have filled your shelves with new books recommended to you by people on BookTok (the book branch of TikTok). However, if there's not enough space on your bookshelf ...