I’ve cultivated an audience of readers for outlets like Variety, Vulture and Time, but in early 2021 I started my own BookTok (TikTok parlance for accounts all about the world of literature ...

BookTok started in 2019 but really took off during the pandemic, when teenagers and young adults were banned from gathering in-person, for proms and parties, graduations and college classes.

The current scenario of the literary world is such that if you have seen a particular book everywhere, BookTok is likely responsible. For the past five years, BookTok has significantly increased ...

But the immense impact TikTok, owned by Beijing-based ByteDance, has had on the publishing industry over the past five years cannot be denied, for it’s #BookTok that is largely responsible for ...

This week BookTok creators were asked to select the two authors they believe will be among the most popular on the app in 2025. Sanziana-Dana and Suraka both pointed to the influence of fan art.

It started after the election, as political chatter bled into BookTok. On one side of the app, readers begged users to refrain from connecting politics and novels. On the other, readers argued ...

This week BookTok creators discussed how AI is affecting the platform. However, she has found that there is an “increasing concern” on the app about the “implications” of AI ...

INDIANAPOLIS (WISH) — Here is a look at Friday’s business headlines with Jane King, where she discusses Barnes and Noble crediting recent growth to “BookTok” and the FDA approving a new ...

BookTok, the thriving TikTok community that reshaped the publishing industry, faces uncertainty as the Supreme Court debates TikTok’s future in the U.S. If the platform is banned, authors ...