“Reinventing You” by Dorie Clark is a great resource for anyone who wants to build a strong personal brand. I really liked the book. Actually, it helped me understand how to identify what ...

Goodson has written two books: one on how marketers can engage groups with shared ... Goodson avoids the contradictions inherent in this argument—i.e., can corporate branding and consumption really ...

On birthdays the company gifts books from the favorite list. All this might appear a bit 1984 and the brand has its detractors, but the resulting ‘intellectual energy’ (from an Aesop job ...

Bikroy Magic, a book by Mizanur Rahman Sohel focusing on branding and marketing strategies, is now available at the Amar Ekushey Book Fair. The book provides insights into corporate and personal ...

“When Book needs to escape the desert heat,” the ... Nike’s use of local color seems to be part of a larger branding trend that emphasizes small-scale authenticity over brute-force bigness.