“Reinventing You” by Dorie Clark is a great resource for anyone who wants to build a strong personal brand. I really liked the book. Actually, it helped me understand how to identify what ...

Goodson has written two books: one on how marketers can engage groups with shared ... Goodson avoids the contradictions inherent in this argument—i.e., can corporate branding and consumption really ...

Las Vegas, Nevada--(Newsfile Corp. - January 27, 2025) - Branding by Books, a leader in the publishing industry, is thrilled to introduce its all- encompassing, highly personalized service ...

While others, including myself, still very much associate the persona with its creator, Licht has successfully grown into a multimedia personal brand that includes two books, a podcast ...

From creative briefs and awards entries to press releases and thinkpieces, the updated Bland Book is tackling all aspects of boring branding – and companies should take note Copywriter Vikki Ross and ...

On birthdays the company gifts books from the favorite list. All this might appear a bit 1984 and the brand has its detractors, but the resulting ‘intellectual energy’ (from an Aesop job ...