The benefit of a slogan is just that: The same memorable message can be used for many purposes in many different media. A brief, catchy slogan can be placed in advertisements, workplace posters ...

It may seem hard to believe, but one of the best-known marketing slogans of all time - Nike's "Just Do It" - was inspired by the last words of a murderer. "Just Do It" was dreamed up by Dan Wieden ...