I’ve already written about a couple new Monster Energy products coming to shelves in 2025, but now we know what we’re giving up in exchange for all those new drinks. Namely, we’ll see two ...

(Bloomberg) -- Once synonymous with the energy drink industry, Red Bull GmbH and Monster Beverage Corp. are losing market share in an industrywide shift toward health and wellness, where their ...

Austria-based Red Bull pioneered the energy drinks category by associating it with extreme sports. It also became a club scene fixture. In 1997, it brought the drink to the US, with Monster — then ...