Super Bowl LIX has finally arrived and it is one of the most-anticipated rematches in the game's history. The Philadelphia ...

According to new BIA analysis, marketers continue to reallocate digital budgets into over-the-top advertising as radio leans ...

Endless options, viewing flexibility and exciting horizons to discover- OTT entertainment platforms have left Indians spoilt ...

Demand for variety among a niche audience and potential consumption among the diaspora is prompting streaming services to ...

The process is anticipated to take 30 to 40 days. According to SBI Research, the over-the-top or OTT market is expected to reach Rs 11,944 crore by 2023, up from Rs 2,590 crore in 2018 ...

Uncertainty at the box office has made film producers depend on revenue from streaming rights. Two companies are making the most of this scenario—they have become so indispensable that Hindi films are ...

MUMBAI: During the India Digital Summit, Kiran Mani, CEO - Digital at Jio Star, spoke compellingly about the urgent need for the over-the-top (OTT) industry to embrace multiple economic models ...