This week, BookTok creators reflected on how social media, can build a readership for a book, the pros and cons of book-related merch and the rise of events aimed at influencers. There are “a ...

BookTok's rising popularity is shaping the book market, with creators having significant influence on bestseller lists.

Whether you enjoy reading at home or the beach, here are eight trending reads from BookTok, the book community of TikTok. While the book’s main character Wu Zetian is based on China’s first ...

But many creators don't see a way to critique and engage with books — the core use of BookTok — without acknowledging the politics of them. And this is all bubbling up to the surface while ...

BookTok first saw its rise to fame during the COVID-19 pandemic with short videos on book recommendations, character tropes and relatable fan behavior. Violet Hanney, a freshman studying creative ...

One of the most robust and beloved communities to emerge on TikTok is #BookTok, a corner of the platform devoted to discussing literature and sharing book recommendations. To date, #BookTok has ...