The rocker has been sober for 42 years and recently launched an alcohol-free version of an old fashioned called Sex, Drugs, ...

Rockstar needs a little energy. Pepsico, which acquired the energy drink for $3.85 billion in 2020, is hoping refreshed branding will help the sluggish brand gain market share—and in a ...

"LPGA fans are twice as likely than the average consumer to choose Rockstar," said Steve Mateus, brand's director of sports ...

Charley Hull has added another sponsor to her list. One of the most well-known LPGA Tour golfers, Hull has a long list of big ...

LPGA Tour golf star Charley Hull announces new partnership with Rockstar Energy. From adrenaline-pumping motocross events to ...