‘The bad news is, this was fake’: The tear-jerking story of author Barbara Miller was a marketing stunt, influencer says
On social media, the sob story has become a go-to strategy for struggling artists chasing virality. A viral TikTok video showing an empty book signing for an elderly author tugged at millions of ...
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An Empirical Research on Social Media Marketing and Consumer Responses: Leveraging the Power of Online Opinion Leaders
87, No. 182, December 2020 An Empirical Research on Social Media Ma... An Empirical Research on Social Media Marketing and Consumer Responses: Leveraging the Power of Online Opinion Leaders This is ...