Following is a transcript of the video. This is the logo for the sports teams at the University of Arkansas at Pine Bluff. At first glance, all you see is a lion. But take a closer look.

Having hundreds of XII logos emblazoned sideline to sideline on the basketball court being used for the Big 12 tournament has ...

It is interesting to see how sports logos have taken retro fascination over the last few years, an interest that has caught the fancy of fans, designers, and brands alike. Moving towards 2025, this is ...

The late 1940s ushered in a wave of unique, colorful logos for college sports. The trend continued for over 50 years until athletics programs began to embrace minimalistic designs at the turn of ...