It has also given authors another requirement for success: virality. SEE ALSO: BookTok encourages reading as an aesthetic and no one is safe from its gaze In an era where self-promotion and ...

One of the most robust and beloved communities to emerge on TikTok is #BookTok, a corner of the platform devoted to discussing literature and sharing book recommendations. To date, #BookTok has ...

Whether or not you're a casual reader or a distinguished bookworm, chances are you've heard of BookTok — TikTok's little corner of the internet where all things literature are discussed. Since 2020, ...

“TikTok or BookTok has definitely played a role,” Kaeser says of her store’s success. “That changed the trajectory of my career; Starting to read again.” Walking into Enchanted Novelties ...

He also continues to make music under the stage name Empty Streets. What is BookTok? BookTok is a TikTok subcommunity where users share recommendations, reviews, reactions, and open discussions ...

"Onyx Storm" by Rebecca Yarros, a popular BookTok pick, was prominently displayed up front. "Onyx Storm" is the fastest-selling adult novel since BookScan began tracking sales 20 years ago ...

Apple and Google have kept TikTok off their respective app stores, despite promises by President Trump that they would not be punished for hosting the app as it gets a temporary reprieve from ban.

This week, BookTok creators reflected on how social media, can build a readership for a book, the pros and cons of book-related merch and the rise of events aimed at influencers. There are “a ...

This week, BookTok creators considered how content on the app changes as the seasons move from winter to spring and how BookTok works to combat the winter blues. “As spring deigns to show up ...