The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a remade brand identity that aims to signal a “new era” for women’s tennis.
Adweek on MSN14d
Why the WTA Rebrand Put Women's Tennis Players at Center CourtAryna Sabalenka, Coco Gauff, and Naomi Osaka made their presence and voices more valuable than logos and fonts in WTA rebrand.
The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.
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