With a target price under $20,000 (after incentives) the Slate Truck is bare bones transportation that could serve a huge segment of the auto market.

Slate Auto, an electric vehicle startup backed by Amazon CEO Jeff Bezos, unveiled its inaugural truck the company says starts at a price of $20,000 for the most bare-bones version, a lower price than competitors including Elon Musk’s Tesla vehicles.

Slate Auto, a small independent automaker based in Troy, Mich., has unveiled its new bare-bones truck, the 2027 Slate Truck EV, which is customizable and is priced at less than $30,000. "It's a Slate.