We look at the world of BookTok and the book clubs you'll wish you knew about sooner. Plus, the owner of Octavia’s Bookshelf ...

BookTok is one of those communities. BookTok rose in popularity in 2020 when the pandemic hit, and by 2021 it had turned into a cultural force. Publishers reached out to creators to help with book ...

Now she thinks, “Oh God, what if I don’t?” The platform’s hive of readers, known as BookTok, has become a dominant commercial force in publishing. It’s remade the bestseller lists and ...

And I think that’s why it’s becoming more popular. It’s almost like therapy.” BookTok, the longstanding community on TikTok devoted to discussing everything from literature to paperback ...

BookTok started in 2019 but really took off during the pandemic, when teenagers and young adults were banned from gathering in-person, for proms and parties, graduations and college classes.

Barnes & Noble recently announced it will open 60 new stores in 2025. BookTok, a large TikTok category, can be thanked for ...

If you’ve been online at any point since 2020, you’ve likely heard of “BookTok,” the literature-focused side of TikTok.

In a plot twist to rival any bestseller, Barnes & Noble has pulled off the comeback of the ages. A few years ago, it appeared ...

“TikTok or BookTok has definitely played a role,” Kaeser says of her store’s success. “That changed the trajectory of my career; Starting to read again.” Walking into Enchanted Novelties ...