We look at the world of BookTok and the book clubs you'll wish you knew about sooner. Plus, the owner of Octavia’s Bookshelf ...

BookTok is one of those communities. BookTok rose in popularity in 2020 when the pandemic hit, and by 2021 it had turned into a cultural force. Publishers reached out to creators to help with book ...

Now she thinks, “Oh God, what if I don’t?” The platform’s hive of readers, known as BookTok, has become a dominant commercial force in publishing. It’s remade the bestseller lists and ...

And I think that’s why it’s becoming more popular. It’s almost like therapy.” BookTok, the longstanding community on TikTok devoted to discussing everything from literature to paperback ...

If you’ve been online at any point since 2020, you’ve likely heard of “BookTok,” the literature-focused side of TikTok.

In a plot twist to rival any bestseller, Barnes & Noble has pulled off the comeback of the ages. A few years ago, it appeared ...

Barnes & Noble recently announced it will open 60 new stores in 2025. BookTok, a large TikTok category, can be thanked for ...

“TikTok or BookTok has definitely played a role,” Kaeser says of her store’s success. “That changed the trajectory of my career; Starting to read again.” Walking into Enchanted Novelties ...

Apple and Google have kept TikTok off their respective app stores, despite promises by President Trump that they would not be ...

Beth Marhanka, a librarian at Georgetown University’s Lauinger Library who helps facilitate Lattes and Lit, said she sees BookTok impacting the literary landscape for the better. “It’s wonderful to ...