Nike is joining up on a new brand with Kim Kardashian in a bet her star power can have the same impact Michael Jordan did 40 years ago, but for women

LeBron James is the most decorated and popular NBA superstar this side of Michael Jordan, and right now a version of his latest signature shoe at Nike is being marked down up to 24% off retail. Nike is selling LeBron XXII Basketball Shoes for as low as $136.

Much has been said and written about Sonny Vaccaro, the man who signed Michael Jordan to a Nike deal. The Reedley College graduate talked about how that experience shaped his life in his new book.

The Memoir of an American Original" about Sonny Vaccaro's career in sports marketing, which included signing Michael Jordan to Nike.

Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt Damon and Ben Affleck 2023 film ‘’Air.’’ Collaborating with Emmy-winning and best-selling author Armen Keteyian,

Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim Kardashian can help it do the same for women’s activewear. On Tuesday, Nike is announcing the creation of NikeSkims,

Detail of the "Air Jordan" Nike shoes worn by Chicago Bulls' center Michael ... [+] Jordan #23 during a game against the Washington Bullets at Capital Centre circa 1985 in Washington, D.C.. NOTE TO USER: User expressly acknowledges and agrees that,

Nike’s ambassadors have been modern gladiators such as Michael Jordan, Tiger Woods and Roger Federer. But Skims has quickly become a formidable business. Five years into existence, it makes more than $1bn in annual revenue.

The Memoir of an American Original" about Sonny Vaccaro's career in sports marketing, which included signing Michael Jordan to Nike.

Sonny Vaccaro's first meeting with Michael Jordan was in a Santa Monica restaurant while Team USA was holding training camp in L.A. shortly before the 1984 Olympics.

Sabrina Ionescu’s success is a quiet change happening one move at a time. The post Back to Drawing Board for Michael Jordan as Sabrina Ionescu Beats the Billionaire in His Own Game Once Again appeared first on EssentiallySports.

Sonny Vaccaro (l.) and Michael Jordan (r.) talk at a Nike party with Jordan’s mom Deloris sitting across the table. Sonny and Pam Vaccaro personal collection The meeting itself would never have taken place had it been anyone else at Nike making such a ...