Blue Origin has launched its New Shepard rocket—a reusable sub-orbital rocket used for space tourism—27 times. It's named after Alan Shepard, the first American in space. Bezos flew in New Shepard on July 20, 2021, crossing the Kármán line, the dividing line between Earth’s atmosphere and outer space.

The Amazon founder’s space company marked a major milestone Thursday with the first test flight of its New Glenn rocket.

The uncrewed New Glenn rocket took off at 2:03 a.m. EST from Complex 36 at Cape Canaveral Space Force Station, Blue Origin said.

Shrugging off bad weather, Jeff Bezos' Blue Origin launched its powerful New Glenn rocket on its maiden flight early Thursday, lighting up a cloudy overnight sky as it climbed away from Cape Canaveral in a high-stakes bid to compete with Elon Musk's industry-leading SpaceX.

Blue Origin said that after breaching the Karman Line, nearly 100 kilometers above Earth, the payload will experience at least two minutes of lunar gravity forces to test six broad lunar technologies.

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One of the key questions about Blue Origin is whether it will push toward full reusability with New Glenn. In 2021, Ars first reported on an effort codenamed "Project Jarvis" to develop a stainless steel upper stage that could be reused. The company even built a test tank, although the effort was eventually shelved.

Jeff Bezos’s Blue Origin joined the billionaire’s space race in earnest when its New Glenn rocket roared from a launch pad at the Kennedy Space Center in the early morning hours of Jan. 16. The second stage with the Blue Ring payload successfully reached orbit. However, an attempt to land the first stage on a drone ship failed.

After the Jan. 16 maiden launch of Blue Origin's New Glenn rocket, billionaire Jeff Bezos and crew dined at the Country Cookin' Diner in Port St. John. Bezos, who owns Blue Origin, ate the pancake combo, with two eggs over medium and a sausage patty. "He tipped well. He was very generous," waitress Pam Pollock said.

Jeff Bezos' Blue Origin is scheduled to launch the NS-29 mission of its New Shepard suborbital vehicle from West Texas on Tuesday, January 28, at 11 a.m. EST. This research flight will simulate the Moon's one-sixth gravity,

Jeff Bezos’ Blue Origin launches suborbital New Shepard rocket from Texas Blue Origin launches a suborbital New Shepard rocket from Texas without humans aboard, carrying 30 research payloads, including some for moon-related studies.