A week prior to the announcement Nike had already made it clear that its future is female by unveiling the brand’s first ...

Kari Irons takes on the role formerly held by senior vice president and chief marketing officer Adrienne Ingoldt.

Major Event Sponsorships Driving Revenue Growth 2024 is set to be a monumental year for sports, and Ding Wuhao is navigating the tides expertly. With 361 Degrees having already sponsored the 2023 ...

The underwear brand launched Hanes Moves, while the Roomba creator said the company is undergoing a strategic review.

Serena Williams teams up with Janie and Jack for a childrenswear collection, featuring daughters Olympia and Adira.

Liverpool Football Club has secured a multi-year contract with German sportswear giant Adidas, marking a significant shift in its sports apparel strategy. This partnership, effective from the 2025/26 ...

From the dominance of bilingual rappers Kneecap to the surge in Guinness sales abroad, reworked GAA jerseys and Claddagh ...

"I love them, and they are the best basketball shoes I have ever had. I wear my basketball shoes for every game and training ...

For Tiger to hand pick me as the first ambassador is special. I guess he sees something in me in the way I do things that he ...

The name BOS Nation was unveiled in October with a widely criticized marketing campaign, “Too Many Balls,” which some considered offensive. A day later, the team apologized, saying it “missed the mark ...

Q4 2025 Earnings Call Transcript March 13, 2025 G-III Apparel Group, Ltd. beats earnings expectations. Reported EPS is $1.27, ...

Former Houston Texans star J.J. Watt’s wife, Kealia Watt, was tagged in a promotional Instagram post by apparel brand "TravisMathew" on Wednesday.