A week prior to the announcement Nike had already made it clear that its future is female by unveiling the brand’s first ...

Kari Irons takes on the role formerly held by senior vice president and chief marketing officer Adrienne Ingoldt.

Major Event Sponsorships Driving Revenue Growth 2024 is set to be a monumental year for sports, and Ding Wuhao is navigating the tides expertly. With 361 Degrees having already sponsored the 2023 ...

Boston's expansion National Women’s Soccer League team is rebranding before the team ever plays a match. Read more on ...

Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating ...

The new Boston franchise unveiled its name and branding in October, but pivoted after receiving criticism for the name and ...

Liverpool Football Club has secured a multi-year contract with German sportswear giant Adidas, marking a significant shift in its sports apparel strategy. This partnership, effective from the 2025/26 ...

Even Elon Musk’s electric vehicle maker is bracing for pain from the trade wars, as stocks fall into correction territory.

Neal Nackman; Chief Financial Officer, Treasurer; G-III Apparel Group Ltd Morris Goldfarb; Chairman of the Board, Chief Executive Officer; G-III Apparel Group Ltd Good day, and thank you for standing ...

NWSL expansion team BOS Nation FC will be changing its name after backlash to a marketing campaign it tried to launch back in ...

From the dominance of bilingual rappers Kneecap to the surge in Guinness sales abroad, reworked GAA jerseys and Claddagh ...

For new women’s sports leagues, every detail is custom. The post The New Tailored Approach to Women’s Sports Uniforms ...