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A History of adidas and the Brand's Athlete Partnerships
Nike have kind of had reverse history. Nike started with running, made a splash with basketball, then expanded into other ...
Bayer Leverkusen Signs Long-Term Deal With Kit Supplier New Balance
Bundesliga side Bayer Leverkusen has found a new kit partner. Starting with the 2026/27 season, Leverkusen will be sponsored ...
Klay Thompson Plans Major Sneaker Event in Bay Area for NBA All-Star Weekend
ANTA and Klay Thompson are launching new sneakers and hosting an event in San Francisco for the 2025 NBA All-Star Weekend.