The biggest problem with BookTok isn’t the books people are reading, but the way they consume them. The endless cycle of buying books to appeal to an aesthetic shifts the focus of being a “book lover” ...

If you’ve been online at any point since 2020, you’ve likely heard of “BookTok,” the literature-focused side of TikTok.

Don’t get me wrong, I love them both, but while I’ve definitely been introduced to new favorites, I can’t help but wonder how many great books are getting lost outside the BookTok hype cycle. BookTok ...

The unique aesthetic of Enchanted Novelties has helped it become a popular spot for book enthusiasts who use TikTok, known to the community as BookTok.