“If TikTok goes away, there’s going to be a real hole in the market,” said Dominique Raccah, the publisher and chief executive of Sourcebooks, which publishes BookTok breakout authors like ...

In a surprising turn of events, Barnes & Noble is putting on a bookshop comeback that could rival any superhero film.

In the last two weeks the booktok community has been in a frenzy over the release of Onyx Storm, the third instalment in ...

The fundamentals that made BookTok tick might not be as neatly packaged up in an ad manager, but they can be found elsewhere.

This model shows digital reading can generate economic benefits beyond direct ebook sales or advertising. Douyin’s BookTok and WeChat’s WeRead are transforming reading books into a deeply ...

This model shows digital reading can generate economic benefits beyond direct e-book sales or advertising. Douyin’s BookTok and WeChat’s WeRead are transforming reading books into a deeply ...

Reader demand for the world-conquering genre of “romantasy” (romance/fantasy) has grown so voracious that publishers are ...

One big factor fueling the reading revival is BookTok, a TikTok community of avid readers that has become a popular segment ...

While the Australian book market was down 3% last year, genre fiction – popular on BookTok – was among the rare categories that grew. Since 2020, BookTok has been increasingly influential in how ...

Two-thirds of the world’s population are on it for almost two-and-a-half hours each day, on average. Each uses at least half a dozen different platforms every month.

PELHAM – The Pelham Public Library is introducing a book club based on a popular TikTok community. The BookTok Club, based on ...

In April 2024, President Joe Biden signed a bill requiring ByteDance to divest its stake over national security concerns. This Friday, the Supreme Court will hear arguments about the app's future, ...