The unique aesthetic of Enchanted Novelties has helped it become a popular spot for book enthusiasts who use TikTok, known to the community as BookTok.

After a decade spent closing retail locations, bookseller Barnes and Noble announced it plans to open at least 60 new stores in 2025. The chain also opened a record 57 stores in 2024 and 30 in 2023, ...

After a decade of downsizing, the beloved bookseller is seeing a resurgence thanks in part to TikTok’s #BookTok and a rise in ...

But this time, I can see why this particular piece of Costco furniture is picking up steam online. This new "giant reading ...

The current scenario of the literary world is such that if you have seen a particular book everywhere, BookTok is likely responsible. For the past five years, BookTok has significantly increased ...

Barnes & Noble opened 57 stores in 2024 and plans to open at least 60 in 2025, thanks in part to a boost from BookTok, Axios reports. That's a significant improvement from 2020, when only three ...

“If TikTok goes away, there’s going to be a real hole in the market,” said Dominique Raccah, the publisher and chief executive of Sourcebooks, which publishes BookTok breakout authors like ...

I’ve cultivated an audience of readers for outlets like Variety, Vulture and Time, but in early 2021 I started my own BookTok (TikTok parlance for accounts all about the world of literature ...