The unique aesthetic of Enchanted Novelties has helped it become a popular spot for book enthusiasts who use TikTok, known to the community as BookTok.

After a decade spent closing retail locations, bookseller Barnes and Noble announced it plans to open at least 60 new stores in 2025. The chain also opened a record 57 stores in 2024 and 30 in 2023, ...

After a decade of downsizing, the beloved bookseller is seeing a resurgence thanks in part to TikTok’s #BookTok and a rise in ...

INDIANAPOLIS (WISH) — Here is a look at Friday’s business headlines with Jane King, where she discusses Barnes and Noble crediting recent growth to “BookTok” and the FDA approving a new ...

This week, creators predicted the genres they believe will be most popular on BookTok in 2025. Horror has "been experiencing a huge resurgence lately", noted Suraka (@surakajanebooks ...

Welcome to Shelf Life, ELLE.com’s books column, in which authors share their most memorable reads. Whether you’re on the hunt for a book to console you, move you profoundly, or make you laugh ...

Hours later, TikTok was back online—and, with it, the BookTok influencers undergoing extreme emotional whiplash. After his inauguration on Monday, President Donald Trump signed an executive ...

BookTok started in 2019 but really took off during the pandemic, when teenagers and young adults were banned from gathering in-person, for proms and parties, graduations and college classes.

The only difference between this obsession with the Fourth Wing series compared to Tolkien and Austen, is that this literature is confined to a niche fandom congregated on BookTok - the literature ...

But it’s also home to BookTok, described as ‘the last wholesome place on the internet’. BookTok is an online community where BookTokers create short form video content about the books they love to ...

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The move could profoundly impact international publishing as the popular BookTok community becomes displaced. Less than 24 hours after the ban took effect, however, many users were already beginning ...