Don’t get me wrong, I love them both, but while I’ve definitely been introduced to new favorites, I can’t help but wonder how many great books are getting lost outside the BookTok hype cycle. BookTok ...

Whether you give it its own dedicated room in the house or add it to your living room setup, it'll be your new favorite place to lounge. The House Beautiful shopping team is fascinated by this ...

I’ve cultivated an audience of readers for outlets like Variety, Vulture and Time, but in early 2021 I started my own BookTok (TikTok parlance for accounts all about the world of literature ...

Barnes & Noble opened 57 stores in 2024 and plans to open at least 60 in 2025, thanks in part to a boost from BookTok, Axios reports. That's a significant improvement from 2020, when only three ...

The current scenario of the literary world is such that if you have seen a particular book everywhere, BookTok is likely responsible. For the past five years, BookTok has significantly increased ...

“If TikTok goes away, there’s going to be a real hole in the market,” said Dominique Raccah, the publisher and chief executive of Sourcebooks, which publishes BookTok breakout authors like ...

Book clubs have had a revival in recent years thanks to BookTok – a viral TikTok community where users review and recommend books. It’s what helped reignite Ella Ashenden’s passion for ...

This week BookTok creators discussed how AI is affecting the platform. However, she has found that there is an “increasing concern” on the app about the “implications” of AI ...