The current scenario of the literary world is such that if you have seen a particular book everywhere, BookTok is likely responsible. For the past five years, BookTok has significantly increased ...

Barnes & Noble opened 57 stores in 2024 and plans to open at least 60 in 2025, thanks in part to a boost from BookTok, Axios reports. That's a significant improvement from 2020, when only three ...

“If TikTok goes away, there’s going to be a real hole in the market,” said Dominique Raccah, the publisher and chief executive of Sourcebooks, which publishes BookTok breakout authors like ...

I’ve cultivated an audience of readers for outlets like Variety, Vulture and Time, but in early 2021 I started my own BookTok (TikTok parlance for accounts all about the world of literature ...

With Valentine’s Day on the horizon, this week creators were asked about the most popular romance books on the platform and their most anticipated releases in the genre this year. The ...

BookTok started in 2019 but really took off during the pandemic, when teenagers and young adults were banned from gathering in-person, for proms and parties, graduations and college classes.

Book clubs have had a revival in recent years thanks to BookTok – a viral TikTok community where users review and recommend books. It’s what helped reignite Ella Ashenden’s passion for ...

And Austen’s followers gravitate towards the subtlety found within her romance plots, something that is arguably missing from the BookTok romcom genre of today. “I think she writes some of the ...