If you’ve been online at any point since 2020, you’ve likely heard of “BookTok,” the literature-focused side of TikTok.

In a plot twist to rival any bestseller, Barnes & Noble has pulled off the comeback of the ages. A few years ago, it appeared ...

In a plot twist to rival any bestseller, Barnes & Noble has pulled off the comeback of the ages. A few years ago, it appeared ...

Barnes & Noble has leaned into the popularity of book-themed content on TikTok, also known as "BookTok." ...

Australian romance readers are propping up a flatlining book market, say some. Romance sales have grown by 49% for 3 years. And romance bookstores are booming, too.

Barnes & Noble recently announced it will open 60 new stores in 2025. BookTok, a large TikTok category, can be thanked for ...

Once, if you wanted to buy romance novels, you had to know where to look. Some small outlets stocked paperback romances, as ...

The romance genre has undergone drastic changes in the past few decades, now carrying more diverse characters, but also more inclusivity in authors as well. An elevation in marginalized voices can be ...

I’ve been to my fair share of bookstores, and all have left me with something to remember: a dazzling window display, a cozy nook, a roaming cat. My latest store […] ...

The current scenario of the literary world is such that if you have seen a particular book everywhere, BookTok is likely responsible. For the past five years, BookTok has significantly increased ...