BookTok creators considered how content on the app changes as the seasons move from winter to spring and how BookTok works to ...

This week, BookTok creators considered how content ... She continued: “There’s a rise in brighter aesthetics and a strong emphasis on fresh starts. This can be through romance, fantasy or ...

To be a good pseudo-intellectual, you must underline, annotate aggressively and construct an intellectual persona that ...

But BookTok has turned reading into a consumer pursuit, and it’s hurting the publishing industry and readers alike. TikTok is notorious for turning everything into highly cultivated aesthetics, from ...

If you’ve ever found yourself wishing you were a teenager in the ‘1990s because Sabrina the Teenage Witch made it look so effortlessly cool, or if you binge-watched Gilmore Girls feeling oddly ...

According to TikTok, minimal makeup looks are taking a backseat in 2025 in favor of ‘unrecognizable makeup.’ I loved ...

They might not dominate BookTok, but they’ll curate the perfect aesthetic. Gemini: The Witty Wordsmith Gemini thrives in crafting clever, relatable verses. Their quick-witted haikus and humorous ...

The iconic Gucci horsebit gets a supersize treatment, worn as an oversized wraparound pendant on the Gucci Fall 2025 runway.

Thought daughter: “Hot girls” reign supreme on BookTok. They also go by “cool girls” or “sad girls,” depending on their mood. Sometimes they’re even hot and sad. Or just messy.

The unique aesthetic of the store has helped it become a popular spot for book enthusiasts who use TikTok, known to the community as BookTok. “It truly is the power of other people visiting and ...

It's the diametric opposite of the reigning trends of the last five years, like the "clean girl" aesthetic and coquette beauty. In short, it's just a really bad makeup look. Specifically ...