Y3K can be much grungier than traditional Y2K. If you think about it, its sporty and utilitarian clothes are perfect for ...

According to TikTok, minimal makeup looks are taking a backseat in 2025 in favor of ‘unrecognizable makeup.’ I loved ...

They might not dominate BookTok, but they’ll curate the perfect aesthetic. Gemini: The Witty Wordsmith Gemini thrives in crafting clever, relatable verses. Their quick-witted haikus and humorous ...

This week, BookTok creators considered how content ... She continued: “There’s a rise in brighter aesthetics and a strong emphasis on fresh starts. This can be through romance, fantasy or ...

Whether or not you're a casual reader or a distinguished bookworm, chances are you've heard of BookTok — TikTok's little corner of the internet where all things literature are discussed. Since 2020, ...

If the early 2020s could be defined by anything, style-wise, it’d probably be the clean girl aesthetic. You know what I’m talking about: all those dewy-skinned girls with the slicked back bun and tiny ...

The through line? The horse girl aesthetic is back, though her identity is ever evolving to meet the times. Roxanne Adamiyatt is the Deputy Digital Lifestyle Director at Town & Country ...

Teenage girls are notoriously hard to shop for. But you’re in luck, because I happen to be an expert. Since last year, I’ve heard from teens about what’s on their wish lists and what’s in ...

What’s a horse girl, you might ask ... all potent touchstones of the equestrian and outdoorsy aesthetic were remixed with revelry for an effect that offered familiar pastoral escapism over ...

Thought daughter: “Hot girls” reign supreme on BookTok. They also go by “cool girls” or “sad girls,” depending on their mood. Sometimes they’re even hot and sad. Or just messy.

It's the diametric opposite of the reigning trends of the last five years, like the "clean girl" aesthetic and coquette beauty. In short, it's just a really bad makeup look. Specifically ...