I’ve cultivated an audience of readers for outlets like Variety, Vulture and Time, but in early 2021 I started my own BookTok (TikTok parlance for accounts all about the world of literature ...

Barnes & Noble opened 57 stores in 2024 and plans to open at least 60 in 2025, thanks in part to a boost from BookTok, Axios reports. That's a significant improvement from 2020, when only three ...

It started after the election, as political chatter bled into BookTok. On one side of the app, readers begged users to refrain from connecting politics and novels. On the other, readers argued ...

“If TikTok goes away, there’s going to be a real hole in the market,” said Dominique Raccah, the publisher and chief executive of Sourcebooks, which publishes BookTok breakout authors like ...

The current scenario of the literary world is such that if you have seen a particular book everywhere, BookTok is likely responsible. For the past five years, BookTok has significantly increased ...

BookTok started in 2019 but really took off during the pandemic, when teenagers and young adults were banned from gathering in-person, for proms and parties, graduations and college classes.

This week BookTok creators discussed how AI is affecting the platform. However, she has found that there is an “increasing concern” on the app about the “implications” of AI ...