Now she thinks, “Oh God, what if I don’t?” The platform’s hive of readers, known as BookTok, has become a dominant commercial force in publishing. It’s remade the bestseller lists and ...

The China-based app, itself threatened with a demise in the U.S. before President Donald Trump intervened, has a rabid following of book lovers via its BookTok channel, which emerged in 2020 ...

Walking into bookstores such as Barnes & Noble and Books-A-Million, the average customer cannot help but notice the tables laid out with modern, sleek books under the sign “BookTok.” ...

I’ve cultivated an audience of readers for outlets like Variety, Vulture and Time, but in early 2021 I started my own BookTok (TikTok parlance for accounts all about the world of literature ...

BookTok started in 2019 but really took off during the pandemic, when teenagers and young adults were banned from gathering in-person, for proms and parties, graduations and college classes.

Her popularity has soared, largely due to TikTok, or specifically, BookTok: the online cultural phenomenon that, as noted by Northwestern University Press Marketing Coordinator Maddie Schultz ...

The BookTok phenomenon is helping revive bookstore sales, and a Colorado author has become one of the most popular in the trend. A University of Colorado professor shares why this trend is popular.