In a presentation at the London Book Fair, a BookScan analyst said that many of the trends that led to a small sales increase ...

This week, BookTok creators reflected on how social media, can build a readership for a book, the pros and cons of book-related merch and the rise of events aimed at influencers. There are “a ...

Booktok and Bookstagram romance experts have a book for every trope, pairing and type. You'll find a new fav here, too! Cuddle up with these hot reads this Valentine's Day.

Now, with over 1 million copies sold, she’s one of the biggest names in the dark romance genre, has a new book, Scythe & Sparrow ... “I have to credit BookTok a lot, because it provided ...

But many creators don't see a way to critique and engage with books — the core use of BookTok — without acknowledging the politics of them. And this is all bubbling up to the surface while ...

Calling all bookworms! Welcome to the L.A. Times Book Club newsletter. Let’s not forget about the romance purists: BookTok gave romance a big boost. In 2020, there were only two romance-specific ...