Coors Light Announces Name Change

Coors Light Is Changing Its Name for the First Time in Nearly 50 Years — Here’s Why
Locals walking the streets of New York's Times Square on Monday were met with a neon surprise. A towering advertisement for Coors Light beer appeared to have a typo; the brand's long-running slogan, "Mountain Cold Refreshment,
Coors Light Announces Name Change Ahead of the Super Bowl
The brand announced Wednesday that it is temporarily changing its name to "Mondays Light" on select 12-packs to "bring chill to one of the worst Mondays of the year," referring to the upcoming Super Bowl LIX, taking place on Feb. 9, 2025, at Caesars Superdome in New Orleans.
Coors Light Ad Sparks Concern Among Fans: 'How Does This Even Happen?'
Coors Light launched an advertisement for its beer that was supposed to read “Mountain Cold Refreshment,” but actually said “Mountain Cold Refershment.” One X user said they thought the “coors light ad agency getting the sack imminently,
Why Coors Light Just Changed Its Name For The 2025 Super Bowl
Coors Light will rebrand as "Mondays Light" after the Super Bowl, turning the post-game blues into marketing gold. See the story behind this playful stunt.
Coors Light is changing its name
Coors Light announced Wednesday that it’s temporarily changing its name to “Mondays Light” in an attempt to “bring chill to one of the worst Mondays of the year” by selling a 12-pack of beer bearing the new moniker.
Coors Light is rebranding for a 'Case of the Mondays' after the Super Bowl
The popular Denver-based beer company Coors Light is temporarily changing its name in preparation for one of the "Mondayest Monday to ever have Mondayed."
Coors Light is changing its name for the worst Monday of the year
Coors Light is turning the case of the Mondays into a literal case, with limited-edition packaging and designs.
Coors Light announces it is changing its name but there's a twist sports fans will appreciate
Coors Light has plans to change its name in light of the upcoming Superbowl. The brand made the announcement on Wednesday after they shared a series of ads on Monday this week containing a spelling mistake.
Coors Light's Novel Twist: Monday's Light for Limited Time
In an innovative marketing move, Coors Light has announced a temporary rebrand to Monday's Light, aiming to "bring chill" to consumers. The rebrand is part of a clever campaign by Molson Coors, centered around the concept of alleviating the stress associated with Mondays,
Coors Light is temporarily changing its name: Here’s why
Coors Light is turning the case of the Mondays into a literal case, with limited-edition packaging and designs.
Coors Light Has Fans Covered For Post-Super Bowl 'Case Of The Mondays'
"Why not turn that classic 'Case of the Mondays' into a literal case of Coors Light" for fans of the losing Super Bowl team? asked Coors VP marketing.

Leinenkugel, Molson Coors and Chippewa Falls

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Coors Light aims to lift spirits and sales after the football season ends with new ad
Coors Light is changing its name for a limited time as a marketing pitch to football fans with the 'Case of the Mondays' ...
Ahh, nothing like some ‘refershment’ from a beer
CLEVELAND, Ohio – Breweries often promote the refreshment that reportedly comes from drinking their beer. It’s been a buzz ...
Coors Light rebrands after releasing series of ads with spelling error
UNDATED (CNN/CNN Newsource/WKRC) - Coors Light has temporarily rebranded itself after releasing a series of ads that ...