Dentsu Creative global brand president and CEO, Dentsu Creative U.S. Abbey Klaassen told MediaPost AI will become a critical tool to generate ideal content quickly and accurately and increase the ...

Digital media has emerged as the largest platform for advertising spending, accounting for 49 per cent, that is Rs 49,251 ...

The new partnership combines Adobe’s GenStudio content supply chain solutions with Dentsu’s data and identity platform, ...

India's advertising industry grew 6.3% in 2024, with digital ad spends up 21.1%. Social media leads, contributing 29% (₹14,480 crore) of total spends.

Programmatic advertising is rapidly gaining prominence in India, emerging as a cornerstone of digital ad spending. According ...

At 24% share, FMCG remained the biggest contributor to digital AdEx in 2024, stated the dentsu-e4m Digital Advertising Report ...

Could Adobe & Dentsu's new offering be the best thing since sliced bread? Maybe, but we're certain it isn't topping toast.

News Business The new TVCs, focusing on Catch Turmeric and Catch Garam Masala have a strong brand focus and the creatives showcase the unique role Catch spices plays in enhancing the culinary ...

Reese's won't be using celebrities in its coming Super Bowl commercial, even though the majority of Big Game advertisers do ...

Dentsu pitched the solution to Adobe in December, citing growing client concerns looking to modernize their content supply ...

Dentsu announces the dual appointments of Maya Tayara as Managing Director of iProspect MENA and Fiona Black as Managing Director of Carat MENA.