Now, after a lot of speculation, Doncic finally did make his debut for the purple and gold brigade. And while he had a decent game, his jersey is currently at the center of all attractions.

Luka Doncic has firmly established himself as one of the NBA's most dominant and beloved superstars. The fact that his jersey number 77 sales have only grown season-by-season validates his fandom.

After Luka Doncic recorded a triple-double against his former Dallas Mavericks, fans brawled outside of the Los Angeles Lakers' arena.

The Dallas Mavericks are not having a great season and really the only way to experience it is to be a fan of the team. The Mavs traded away Luka Doncic and watched three centers go down with ...

The Mavs traded away Luka Doncic and watched three centers go down with injuries in Daniel Gafford, Derek Lively II and Anthony Davis. And then they raised ticket prices. And then they lost Kyrie ...