If you’ve been online at any point since 2020, you’ve likely heard of “BookTok,” the literature-focused side of TikTok.

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Author Brynne Weaver chats with Rolling Stone about her new book Scythe & Sparrow and why so many people seem to be flocking ...

The current scenario of the literary world is such that if you have seen a particular book everywhere, BookTok is likely responsible ... and offering payment or free books in return for TikTok ...

In a plot twist to rival any bestseller, Barnes & Noble has pulled off the comeback of the ages. A few years ago, it appeared ...

Barnes & Noble opened 57 stores in 2024 and plans to open at least 60 in 2025, thanks in part to a boost from BookTok, Axios reports. That's a significant improvement from 2020, when only three ...

“That type of free marketing for a small ... the publisher and chief executive of Sourcebooks, which publishes BookTok breakout authors like Scarlett St. Clair, McFadden and Huang.

With Valentine’s Day on the horizon, this week creators were asked about the most popular romance books on the platform and their most anticipated releases in the genre this year. The ...

I’ve cultivated an audience of readers for outlets like Variety, Vulture and Time, but in early 2021 I started my own BookTok (TikTok parlance for accounts all about the world of literature ...

Book clubs have had a revival in recent years thanks to BookTok – a viral TikTok community ... Friction owner Brittany Schulz who hosts a free, monthly book club for romance readers at her ...