The unique aesthetic of Enchanted Novelties has helped it become a popular spot for book enthusiasts who use TikTok, known to the community as BookTok.

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If you’ve been online at any point since 2020, you’ve likely heard of “BookTok,” the literature-focused side of TikTok.

Don’t get me wrong, I love them both, but while I’ve definitely been introduced to new favorites, I can’t help but wonder how many great books are getting lost outside the BookTok hype cycle. BookTok ...