A ll eyes were on the Crypto.com Arena last night for the first matchup between the Los Angeles Lakers and the Dallas Mavericks since the colossal trade that sent Luka Doncic to t ...

Doncic wore the Jordan Luka 4 for the first time during the Los Angeles Lakers 107-99 win over the Dallas Mavericks. All technical specifications are still to come, but the new de ...

Since then, Doncic has kept his foot on the gas with new colorways of the Jordan Luka 4. During last night's rivalry game against the Boston Celtics, Doncic laced up a never-before-seen colorway ...

In anticipation of Tuesday night's highly awaited matchup between the Los Angeles Lakers and the Dallas Mavericks, Jordan Brand has unveiled a compelling new advertisement featuring Luka Dončić.

Everything before Tuesday’s game helped to build anticipation for Dončić’s star power in L.A., from a timely Jordan Brand ad to a new shoe.