Luka Doncic embraced the Los Angeles Lakers spirit, as he hit the court against the Boston Celtics in his new signature ...

Here's what you need to know about the Jordan Brand commercial that highlights Doncic's recent change of area codes.

Lakers star Luka Doncic and the Jordan Brand bought out a parking lot next to Crypto.com Arena to give fans free parking for his first game against his ex-team, the Mavericks.

Since then, Doncic has kept his foot on the gas with new colorways of ... months for the Jordan Luka 4 to officially launch. Doncic's highly anticipated fourth hoop shoe has already been a hit ...

The biggest trade in NBA history may have restored the feeling that defined the 1980s — but that fans last truly felt in 2010 ...

A tagline waits at the end: “Full Tank. No Mercy.” Doncic also showcased a new version of his Jordan Brand shoes Tuesday night. The Luka 4 made their debut at Crypto.com Arena as Doncic’s ...

The eyes of the NBA world turned to Los Angeles Tuesday night for one of the most anticipated games of the season. It marked the first time Luka Doncic faced the Dallas Mavericks as a member of the ...

Luka Doncic's recent trade has sent shockwaves through the NBA and left Dallas Mavericks fans reeling. Once the heartbeat of the team, Doncic’s transition not only signifies a shift in team dynamics ...

Gary A. Vasquez-Imagn Images Not too shabby, Luka. And what a way to debut the new shoe. MORE: Luka Doncic's fiancée Anamaria Goltes enjoys Lakers debut with daughter in LA gear He finished the ...

Los Angeles Lakers star Luka Doncic recently revealed a deeply personal detail about his latest signature sneakers, the Jordan Luka 4s. Doncic shared that the shoes hold a special tribute to his ...

Los Angeles Lakers star Luka Doncic recently revealed a deeply personal detail about his latest signature sneakers, the Jordan Luka 4s. Doncic shared that the shoes hold a special tribute to his ...